Busara Promotions exists primarily for the promotion and development of musicians and related professionals.

Busara strives to uphold and advance the power of music and art in society, and the artist’s important role in keeping cultural traditions alive. When selecting musicians, the festival gives priority to women, young and emerging talents from the East Africa region.

Busara Promotions promotes respect for cultural diversity and pluralism. We facilitate exchange for artists of different African origins to build understanding and peace, with mutual respect.

When selecting artists, recruiting staff or crew we do not discriminate on basis of race, class, gender, ethnicity, politics or religion.

Busara Promotions is proud of its roots in Zanzibar and the strong identity the festival has with these islands. At the same time, Busara Promotions is committed to building regional and interregional networking for African musicians and collective ownership for this East African festival.

Artists reflect the population at large. Wherever possible, our governance, staffing and artist selection processes aim to reflect equity in gender balance.

Busara Promotions supports the rights of artists and others in society to partake in culture and freedom of expression in conformity with the Universal Declaration of Human Rights, the United Nations Conventions on Human Rights and the Convention on the Protection and Promotion of the Diversity of Cultural Expressions.

Busara Promotions places equal emphasis upon respect for local culture and tradition and the integrity of artists. Recognising that there are intrinsic tensions between these two sets of stakeholders it is part of Busara Promotions mission to build bridges of mutual respect and understanding.

Busara Promotions collaborates with governments, the corporate sector, donors, international NGOs, academia, civil society and well-wishers, without compromising its independence of thought and actions.

When selecting artists, recruiting staff, making purchases, reviewing accounts, expenditures or other important affairs of the organisation, we aim to remain accountable and transparent at all times.